Our Approach

“Most people go to work with energy they do not use. Human Fit is not a list of experience, skills or even education, that you have gathered in your life… it’s an energy force that will drive your business forward. All of what you read has been written by royall, and not copywriters or brand strategists because it comes from the heart and not a brief.” Jenny Royall, Founder, royall & Human Fit

Aspiring to be the only Search & Selection, Employer Brand and Talent Development consultancy. Valuing talent, clients, and the royall team equally, with three complimentary consultancy platforms specialising in Human Engagement and Human Fit. Weaving new technologies and digital methodologies into both our operating DNA and our client’s; whilst valuing, retaining and embracing the Human dimension. Valuing ethics, integrity and the right behaviours above speed and sales. Taking the necessary time to demonstrate the most effective cause of engagement and connection between both client and talent.

Our strength and unique approach is founded on changing people’s lives and improves businesses by leading the way with strategic thinking alongside creativity, innovation and technology. By understanding that people are not simply products and services but a brand’s real assets; creating a movement to power its success, we pride ourselves on always being in a position to satisfy the needs of our clients – engaging with them to think differently and to raise their efforts by focusing on the people in their business as much as their clients and brand, their employer brand.

royall are not a ‘CV search and send agency’; we do not charge the same and we pride ourselves on not being the rest to deliver CV’s. We have honed an impressive 321 model, 3 talent submissions, 2 second interviews, 1 appointment, at a competitive charge rate for a far greater, deeper relationship and service.

A CV does not just secure an interview it channels the conversations our clients and talent have. A job specification is a HR and management tool it is not how to attract, engage or retain the people that power your business, within the communications world. Humans require more than that! royall don’t just collect candidates’ names and CVs, only dusting them off , after a key word search, or when an opportunity becomes available (what we call operating a ‘one size fits all’ approach).

Rather, we ensure every interaction we have and every relationship we foster, is unique and personal, committed and for the longer term. The last thing we do is advise our talent to look for a ‘job’. The ‘first’ thing we do is ask them to look at themselves. Who do they want to be? How do they want to live? What do they want to achieve? What is their ‘Passion’, ‘Purpose’ and ‘Promise’.

We listen, guide and develop with a bespoke talent development coaching programme which will help them engage better with our clients.

Real Recruitment - Our Way infographic

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royall People

A first-class high-end Search and Selection Service. Read more >

royall Thinking

A strategic inspiration and development platform that focuses on client enhanced employer brand and talent personal Brand You. Read more >

royall Digital & Innovation

A focused 20/20 vision to develop cutting edge ways to deliver new technology & digital methodologies to our clients to enhance attraction, engagement and retention. Read more >

An extension to your team 

People, personality and commitment drive our business. When combined with a no-fuss professional approach and the latest technology, we are able to deliver tangible results and enjoyable working relationships.

“royall hunt as a pack, but never in the pack! We take it personally.”

Jennifer royall

Jenny has worked on both sides of the fence rising through the client side with operational roles in marketing, communications and management then taking that experience and client needs awareness to start royall in 2009, seeing the need for a new kind of communications recruitment company.

Since then; Jenny has used her skills as a natural leader and motivator coupled with a tireless desire to embrace the best technology and innovations to develop royall into a the first ever recruitment, employer brand and talent development company. She leads a team of experienced, seasoned, professional and mature consultants and together with their brilliant Managing Director, Susan Tarver; they are committed to creating meaningful introductions that promote greater success for both businesses and individuals.

Passionate about best practice event recruitment and enhanced employer brand. Her 'Purpose' is enhancing choice, relationships and connectivity within her community. A strong drive to desire change the way people perceive and commit to recruitment, and the associated negative behaviours. An advocate for talent, improving their choice and confidence. Currently, a Mentor for the Fast Forward 15 Mentee Programme

A Mum of two beautiful children, she cares most about changing behaviours in this life; creating something truly special and leaving a legacy for her family and community that her grandchildren of her grandchildren can someday explore. When Jenny is not working she enjoys life with husband Phil, son Thomas, daughter Grace, Fuzzy their dog and is someone who loves new experiences and country life.

Susan Tarver
Managing Director

Susan is royall’s resident Kirsty Allsop doppelganger! A combination of cheeky thespian and successful working mother of three grown children with a degree in Theology Susan is an experienced recruitment professional. A highly articulate and established senior consultant with an enviable recruitment background spanning many years.

Susan is an exceptional team builder, a skill that adds value internally and with clients. Her ability to spot talent and create synergy with people and groups ensures the best outcomes for our clients and for royall. This skill will be instrumental in delivering new, innovative cutting-edge products and services currently being introduced.

Susan loves being part of such a focused and experienced recruitment team with a united goal to deliver a bespoke and high quality service to clients and talent. royall invites clients to think more proactively about their recruitment needs for 2017 both in terms of permanent and contractual hires.

royall is at the forefront of live communications recruitment sector, working with over 50% the Top 20 UK agencies with a turnover of more than £3.5bn. At royall, we have worked with 65% of our core client base for over 6 years and our client base has increased by 42% in the last year.

Of royall talent successfully placed, 89% are still engaged after 1 year’s employment, often seeing a promotion during this time. royall boasts a 39% vacancy to placement conversion rate, well above the UK industry average of 27%.

Naomi Donohue
Senior Relationship Manager

Naomi has worked at a senior level within recruitment for 10 years, three of those years recruiting talent into the Live Events industry within Royall.

As Senior Relationship Manager, Naomi is responsible for maintaining meaningful relationships with both candidates, and clients alike, in order to make sure Royall are placing the right people in the right business, environment and opportunity.

Jade Rideout
Client Services Executive

With a huge smile on my face, I am thrilled to be the new ‘Director of First Impressions’ at royall, a specialist events and communications recruitment company, set above and apart from any other. royall is led by three successful and brilliant business women. They make it their mission to seek out talented and passionate individuals and place them in the industry that best suits them. Their knowledge and expertise across the board is second to none; whilst delivering a professional, honest and trusted service for their clients. Success really is a people thing and where there is talent, passion and commitment you will always get success!

I bring to royall two years of events experience; from my previous job; working with a famous, luxury, lifestyle and venue and events brand. With my expertise, I can contribute to a hungry business by providing excellence in customer services. In addition to many responsibilities, I will have the privilege of being an Executive Assistant to Jenny and her management team, a role which I shall embrace with open arms. I believe a ‘can do’ attitude, infectious personality and a passion for what you love and believe in means what you do every day, is far from ‘work’.

Responsible for: Recruitment Administration, Marketing and Brand Development, Digital, Social Media, PR & Advertising, PA duties, Project Support, Ad-hoc duties.

What does this mean to you?


If you are happy being inundated with paperwork and CVs that create more work for you, or if you prefer working with people driven by sales targets then we are not for you.

royall takes the time to understand your business and your needs so that we can filter out all the dross to put just three, maybe four highly talented individuals in front of you… all of which are right for the post.


Maybe we’re not the first company that you have talked to but you’re here, so perhaps you need more than the same old, same old!

royall is unique in that we place equal importance on clients and talent from a long-term perspective. This means that we are able to ensure that both parties are happy and is the single most reason why we have experienced so much success.

“royall’s success comes from combining the latest comms technologies, unique industry innovations and a passionate desire to exceed all expectations.”

Jenny Royall – Founder


royall’s success comes from combining the latest comms technologies, unique industry innovations and a passionate desire to exceed all expectations

Jenny Royall - Founder


A revolution is happening in the recruitment industry – led by the charismatic Jennifer royall, founder of royall. Lesson number 1 in recruiting is: hire the brightest, smartest, people you can afford; lesson number 2: make sure their brand values and behaviours are aligned to your company brand and attributes; lesson number 3: stretch, develop and trust your people putting in place clear objectives and incentives to empower them to achieve these mutually defined goals. royall is demanding we live up to these principles by putting in place a recruitment process that attracts, engages and retains the best candidates with the right human fit for your organisation. Can you afford not to talk to them?

Andy Hasoon - Commercial Director of Engage Production Limited, Chairman of Milamber Ventures plc, and co-author of the best selling “Lessons Learned” book series including titles; Hiring and Firing, Managing Your Career, Managing Change, Leading by Example, Managing Conflict, Never Stop Learning, Motivating People – published by Harvard Business School Press.

“Unique, engaging and client/candidate centric. These are some of the words I would use to describe royall. Working with Jenny and her team is like a breath of fresh air. She challenges, questions and most importantly just ‘gets it.’ At a time where competition is fierce, you need a recruitment agency that is going to make sure that as a candidate, you will stand out amongst the crowd and be represented well. As a client, you are working closely with a partner representing quality candidates that match your business objectives. royall strikes this balance perfectly.” – Lisa JamesHead of Events TFI

Virtual Board – our Advocates, Champions, Consultants, Mentors & Influencers 

Given the line of work we are in, it’s our job to know who the best out there is. This is exactly who we choose to help us help you!!!

We partner with:

Phil Guilfoyle
Head of Digital & Innovation

'royall are the only consultancy I have ever known who have heart, passion, determination, resilience and truly care equally for all the parties they develop. I am leading and driving royall to embrace cutting edge digital methodologies and technology, but by keeping the Human dimension. To disrupt the industry and serve it better. As a leader and Transformation Specialist for a global super Brand, IBM Blue; I am an advocate for new enterprise with a 'Passion', 'Purpose' and 'Promise' to change behaviours and radically improved the industry they serve through first-class digital and innovation solutions.'

Phil Guilfoyle, IBM Transformation Consultant, Advocate for New Enterprise

royall cares about how it disrupts the recruitment industry to serve it better and over the next three years we are determined to lead the way in the events and live communications world! Our specialist senior leadership team is working hard to weave in new digital technologies and methodologies into royall's operating DNA and our clients, to create an enduring advantage and significant new opportunities.

royall is passionate about bringing recruitment into the now, giving every business access to an immense, agile workforce that is better suited to solving some of the problems that organisations struggle with today.

Our very own specialist in all things Digital and Transformation; with top level experience both agency and client side. Global Digital Marketing Agency Award winner at the World largest, leading global digital marketing agency. Now at Top 3 super-consultancy which helps power the delivery of exceptional experiences for customers across the buyer journey by using customer data, providing analytical insights and automating relevant cross-channel interactions.

Phil is leading the charge in the digital space between data, technology and customer experience. Marketing has become a technology problem and he is focused on driving value from clients' digital marketing clouds to enable multi-channel personalised experiences to become a reality. Connecting disparate data sets of known and unknown data to deliver customer experiences online that drive deep engagement, revenue and brand loyalty on a scale not previously seen in digital.

Expertise: Data management platforms (DMP's), conversion rate optimisation, personalisation and big data. royall works very closely with Phil to ensure we are striving forward in a digital world and always looking at ways to improve how we partner with our client and talent better both on and off line.

How Phil helps royall?

Lead advisor on weaving new technologies and digital methodologies in our operating DNA to significantly enhance the client and talent user journey and experience. Developmental areas: IBM Watson, client and talent portals.

Greg Horne
Chief Technology Officer

Greg is an expert, senior IT Leader with extensive experience leading world-class multi-disciplined teams to develop and implement multiple IT strategies, products, architecture and process re-engineering projects. Commercially astute agent of change with an outstanding record of shaping and driving efficiencies within complex global organisations and business start-ups. Proven record delivering strategic technology projects concurrently, business integrations and the transition of service delivery. Well-honed analytical, presentation, senior management and technical (development, infrastructure, hosting, databases and security) skills allied with ability to maintain productive relationships with both technical and non-technical stakeholders.

  • Built strong working relationships with many multi-disciplined expert resources, both onshore and offshore UK. This guarantees maximum benefit to our clients when delivering IT projects, whilst I provision independent expert management and a transparent procurement framework.
  • Working best as a CTO, CIO, IT Director, Software Development Director, IT Operations Director or Head of IT and also a Bespoke Software Specialist.

How Greg helps royall?

In partnership with Phil, Greg delivered a 40 hours master vendor selection process to select the best in field and country CRM system which he implemented. He replaced all royall’s technology and infrastructure, to ensure we can advise remotely from wherever we are, access all systems, and client relationship management data and be continually connected via Skype for business for face-to-face meetings and screen sharing. He supports royall to ensure we are at the cutting edge of technology with our technological infrastructure and his specialties lie in leadership and management, business analysis, software engineering, cloud computing and program management.

Creative Director

Creative Directors with first class experience of leading multi-million pound creative experiential strategic plans for the world’s best brands.

Our consultants have varying backgrounds and talents depending on your Employer Brand needs. Our CD for example gets how you take a brand and give them an experiential life. He has achieved this with some of the biggest global brands. He has event mantras; A good event starts at the end not at the start, because a good event changes behaviours and creates a legacy. A good event creates advocates, Brand Advocates, and with them you can create what he calls 'passionates' To change behaviours, we need to create passionates! This is how royall feel about our Talent and your Talent!!

After being a highly successful Executive Producer, cutting his teeth at the BBC on events such as Live Aid and the Athens Olympics the flame went out with delivery. He joined Jack Morton (who he worked with in Athens) and discovered changing behaviours via brand messaging was more exciting than putting stages and lights up and often write white papers for them. So I started as an Experiential planning with the Nokia Account. The rest is history. Now working with global agencies on major brands such as Red Bull, Porsche, Coca-Cola and Virgin he’s ready for new challenges and am passionate about excellent recruitment and developing Employer Brand to really raise brands in the industry we serve. He hold hands, consult, design, create and plan. He can give keynotes on Brand Love - Brand Hate and spend a lot of time advising boutique and major agencies on creative direction.

Head of Talent Management and Engagement

A dedicated HR Director for one of the world’s top 5 integrated communications agencies. Partnering with senior management to ensure that attract, retaining and develop the best talent in forefront of their agendas. Her people strategies have led us to being given platinum and gold awards by the IPA for our CPD programmes and annual acknowledgement in the Sunday Times Top 100 Best Companies to work for.

Prior to working in this capacity our impressive consultant worked across a range of different industries and in other countries, as a HR professional. True passion for the development of people and understanding what makes them tick is why we seek only her professional counsel in any of the following areas, HR, Employer Branding, Employee Engagement, Talent Management and Retention, People Development, Employee Relations, Employment Law, Integrative Therapy and Coaching.

Our HR Partner holds a Degree in Communications and Law, a Post Graduate Diploma in Personnel Management, a Post Graduate Diploma in Clinical Integrative Psychotherapy and a Masters in Integrative Psychotherapy.