Business Development Manager – Events Agency – £40,000 + OTE

royall Published: July 27, 2017
Kingston-Upon-Thames, United Kingdom
Job Type


Business Development Manager

£40,000 + OTE



A fantastic new role for an engaging Business Development Manager to gain a brilliant and thriving team. To increase new business sales for Event Management, Event Production, Incentives, Reward & Recognition & Digital Design at a profitable level for the company.


Breakdown of the role:

65% - Business Development & Acquisition


  • To win new business sales at a profitable level from new & existing customers & achieve yearly sales targets
  • To develop new business across all company services and have diverse portfolio of clients
  • Ensure sales activity results in high conversion rates.
  • Ensure that in all pitch responses the brand standards, CVP (Customer value proposition) & market proposition are clear and compelling and responses are complete & timely.
  • Ensures all business won maintains minimum gross margins

15% - Communication


  • To alert the Director of Sales & relevant team members to any key changes within existing clients’ business or industry.


10% - Account Management


  • To develop and maintain a comprehensive client service plan to ensure that the company personally touches each client on a regular, planned basis.
  • Leverage networks within the company and client organisations to assist with the expansion of networks for business acquisition.

10% - Training


Participate in the available training opportunities, directed by the Director of Sales.


The successful candidate will have:

Sales & Marketing experience

  • Able to build and grow business networks to convert business opportunities.
  • Understand how to generate leads from all sources eg. Databases, telemarketing, research, cold calling.
  • Understands trends in the market and able to identify potential opportunities.

Industry Networking experience

  • Strong interpersonal skills.
  • Able to develop relationships, trust & credibility with key suppliers and business leaders.
  • Able to negotiate will suppliers to provide the best outcome for the business and the client.

Business acumen experience

  • Understands how business decisions are made.
  • Able to identify all stakeholders and decision makers within the business to ensure sales team deliver appropriate pitches/solutions, relevant to client position objectives.
  • Sound knowledge of procurement, product & market trends.
  • Able to understand and drive the pricing models & business solutions to maximise profitable business.
  • Able to understand the commercial structure & drivers of the client organisation.
  • Able to think across functionally & balance business & client requirements.

Account Management experience

  • Confident in approach with clients and builds rapport effectively.
  • Uses the process of partnering with key clients to achieve their business objectives.
  • Is able to identify & maximise new business opportunities from within the incumbent client portfolio.
  • Makes confident recommendations to clients providing them with the company service offering that suits and fulfils their needs.
  • To resign incumbent business within the Event Management teams that Sales support

Sales Process

  • Understanding the company way in the Sales Process;
  • Sourcing – setting the appointment Procuring – converting the lead to an opportunity Developing – managing the client relationship


This role would suit: Event Sales, Event Sales Manager, Event Business Development, Event Account Director, Senior Event Sales Executive.

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