Venue Sales and Event Planner – Central London – Prestigious Venue – c£25,000

Royall Published: September 15, 2016
Central London, United Kingdom
Job Type


Working for this prestigious, historical London venue you be working closely with clients to delivery memorable events for both corporate and private clients. You will guide the client through the process from their initial contact through to their event delivery and post event reconciliation. You will have numerous opportunity to maximise profitability by upselling other in-house services such as catering and technical.


  • Receive and respond to incoming enquiries for external clients wishing to hold an event at the venue
  • Convert bookings through effective communication and show rounds with clients
  • Manage the availability of rooms for internal events against generating revenue from external venue hire
  • To liaise with clients to plan confirmed events (including menu tastings were appropriate), maximising sales revenue at all times through effective up selling of catering and ancillary services
  • Liaise with clients on the day of their event to ensure smooth running and excellent service, in turn hopefully facilitating repeat bookings
  • Liaison with service departments to ensure correct preparation and smooth running of external and internal events on a daily basis
  • Key account management of current and repeat clients to ensure sales opportunities are maximised
  • Prepare all invoices relating to an external event and ensure debt collection through liaison with client and finance department
  • Guidance in the booking and planning of Internally hosted, Departmental and Conference Unit bookings
  • Production of monthly reports and statistics relating to sales activity and revenue
  • Communication of marketing initiatives and promotions to potential, current and lapsed clients
  • Attendance at trade shows and networking events to generate new business



  • Previous experience of events industry required
  • Knowledge of unique venues market and contract catering would be an advantage
  • Excellent interpersonal skills (both face to face and over the phone) required to deal with clients tactfully, ensure clear communication of product offer and clear communications to service departments
  • Dynamic communicator with a passion for building relationships
  • Working knowledge of word, excel, internet explorer and email required
  • Knowledge of a computerised venue management system would be an advantage
  • Ability to multi-task and reprioritise as necessary e.g. for last minute bookings, unplanned showrounds, etc
  • Work under pressure
  • Problem solve and think on your feet e.g. last minute client request
  • Team work in order to achieve budget and customer satisfaction levels
  • Much of the above is applied autonomously but success relies on timely communication with team colleagues and all service providers

This role would suit: Event Venue, Venue sales, Venue Sales Manager, Event Sales, Event Sales Manager  Venue Event Manager, Event Manager, Event Account Executive, Event Account Manager, Venue, Historical Venue, Event Planning, Event Coordinator

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