royall Thinking

Employer Branding; Employee Value Proposition; Talent Development Brand YOU
Through a strategic inspiration and development platform that focuses on client enhanced employer brand and talent personal Brand You, we optimise corporate and personal brands to facilitate valued, long-lasting relationships and promote purpose driven leadership.

royall is passionate about people and making the best of all you have and can do. After a 6-year gestation period; an incredible ‘start-up’ and ‘challenger’ phase, here in ‘momentum’ phase, a new kind of strategic communications recruitment company is growing fast. We know our destination point. The only Search & Selection, Employer Brand and Talent Development Agency specialising in Human Engagement and Human Fit.

True brand is not a strategy. It’s not an award-winning ad or ground breaking new product. True brand lives and breathes in people – the ideas they have, the beliefs they share and the service they deliver. royall develops great brands to prosper by mobilising their existing team behind their goals and values as well as introducing new talent to adopt the same. Agencies are fast-paced and complex. Powerful messages are simple. Cut away the clutter by developing joined-up messages that are rooted in the brand and focused on what people want to hear; not just what the business wants to say.

Engaging minds is not enough. The value in excellent communication lies in changing behaviours. Measure the effectiveness of all work by the action it inspires. There’s more power in a movement than a school of thought. We will not rest until we have provided an Employer Brand solution for the top clients with partner with. A powerful employer branding tool that enables organisations to sell a specific proposition to a wider talent population & develop valuable passive talent live audience in a talent led market. Provides clients with the opportunity to highlight their career opportunities across the company and showcases attractions of joining them, and their employee value proposition. Talent Brand You (BY) – Microsite Enables talent to show case their BY our new digital platforms – Content is Fuel

Employee Value Proposition infographic


Citizenship, Commitment, Organisation, Trust, Work environment


Health, Prerequisites, Recognition, Retirement


Advancement, Employment, Personal Growth, Training, Security


Base salary, Cash recognition, Incentives, Pay Process, Premium Pay

Work Content

Autonomy, Challenge, Feedback, Meaningfulness, Variety

Enhance Employee Engagement-infographic

Brand You

Companies are no longer the only ones that need to develop their brand. Today’s employees need to think about their own personal brand and how they will market themselves throughout their career.

A strong and authentic personal brand helps talent engage better with our clients. We call this ‘Brand You’.

royall helps talent develop themselves but coaching them to define who they are, determine how they are perceived, set goals, manifesto their perfect employer of choice, create a brand profile, share content and network.

To find out more about our Employer Brand Consultancy work, please

Contact Us Now

Rapiergroup - (Healthcare Communications and Events Agency)

We are very pleased with recruitment partner royall. It has proved to be successful in providing strong candidate in a short time frame from a challenging brief. royall are always positive, friendly and extremely helpful in providing an excellent service. We will continue to work with royall as they have always gone that extra mile for us.

Raymond Yip - Creative Director
End Results

I have worked with Jenny over many years when she initially started to support me with my key position recruitment needs at Maritz and then Grass Roots (when they took over Maritz). She provided a fresh strategic look at recruitment – really taking time to get to know my business objectives and my needs so matched us with great candidates – she was never into the numbers game of recruitment. Jenny has developed her business to now providing strategic and clear business life skills assessments for company executives who have taken (or need to take) a decision that change is needed. Whether that is physically to change companies, job or even look at a completely fresh career path. Jenny’s approach is not about CV development or what are your business skills – but is a much more in-depth review to look at creating a compelling Brand You strategy. Jenny is kindly – but firmly – challenging to push you to really review what YOU want from your next business adventure – not just what is safe or easy. It does however take your time and commitment to go along the journey – although Jenny provides amazing support along the process.

Giselle Ripken - Managing Director, End Results (formally Executive Director with Grass Roots)

“After relaying my brief to a select few recruitment agencies, it was abundantly clear from the outset how royall differentiates from their competition. I believe personal and sector reflection, have evidently enabled royall to place their own stamp in the market. Having worked with many agencies, in a variety of guises, royall certainly does not fall foul of many of the traditional

frustrations, making this not only a successful but memorable campaign and more importantly enjoyable along the way! Clearly an expert in their field, echoed throughout their brand royall actively embraces client ambiguity, is flexible and overall to her credit delivers excellent expectation management.”

Clare Jones – HR Director Rapport Store